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Stay SoLYD

Stay SoLYD...youth development still depends on your support

SoLYD was set up to help bridge the funding gap caused by Luton Town’s relegation and the consequent loss of any Football League financial support for youth development.  The club’s board has given the YD department massive financial backing as they too see it as an essential building block for the future of the club and part of the club’s commitment to the community.

Now the club is back in the Football League they are once again eligible for funding for youth development.  But – and it’s a big but - although they can apply for funding to attain academy status, the club must match any funding from the Football League, pound for pound.

So we will continue to raise funds through SoLYD to support the fantastic work of the Youth Development department and we can only do that with your continued support.  Your direct debits and other donations are the corner stone of our fundraising activity and we appreciate every penny that you donate.  We hope that you will continue to back us. 


The club needs youth development.

The Youth Development department needs SoLYD.

SoLYD needs you and your valuable financial support.


Your donations will help the club push on and bring young players through.  It’s the John Still way. It’s the Luton Town way.  And it’s the way we can continue to help our club grow….on a SoLYD foundation.


Thank you for all your support so far and in the future.


SoLYD and Hatters Talk Unite!

SoLYD and Hatters Talk are delighted to announce that they will be working in collaboration to raise funds for Luton Town’s Youth Development Department.

Thanks to the generosity of Luton fans, SoLYD has already raised over £75,000 during the last 6 seasons. We are delighted that Hatters Talk will be working with us in the future and in particular helping us with future fund raising and events.

Hatters Talk has established itself as a positive forum for bringing like minded Hatters fans together. It has also already been successful in arranging social events to raise funds for SoLYD.

"I am extremely happy to have Hatters Talk be a part of this important fundraising partnership. As we grow as a group the opportunities to help the youth department funding at Luton Town have grown too and we are very pleased to be working in partnership with SoLYD to raise even more. Our events are becoming more popular all the time and through our group and its fantastic membership we will continue to support our Club and its vital Youth Development Department" 

Stuart Hoare, Chair, Hatters Talk 

SoLYD and Hatters Talk are both fan run organisations and both are excited at the prospect of working together to help the Youth Development Department continue the Club’s great tradition of developing young talent.




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